Vehicle Personalization at Point of Sale: Developing an Integrated Business Strategy for Starting a New Business within a Mature Corporation

Nancy Philippart prepared this case under the supervision of Dr. Ratna Babu Chinnam for the Global Executive PhD Track in Industrial Engineering at Wayne State University. Wayne State University GET cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective engineering / management. Copyright © 2012 Wayne State University. To order copies or request permission to reproduce materials, go to http://ise.wayne.edu/get/index.php. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Wayne State University. GLOBAL EXECUTIVE PHD TRACK DEPARTMENT OF INDUSTRIAL & SYSTEMS ENGINEERING